Business Writing

Create the right impression

Websites, advertising flyers, blogs, email updates, reports… You can’t avoid it – whether you’re a wiz at writing or not, somehow the words need to happen.

There are two extreme solutions. You could do your own writing, get it out there quickly and hope for the best. That’s the cheap (and risky) option. Or you could pay for a copywriter to do the whole lot for you from scratch. That costs more, for good reason.

 

An editor brings you the best of both worlds.

Here’s how it works.

You write your piece to your audience – it’s your voice, with your ideas, because you know your business better than anyone else. Then you can choose between two levels of service – proofreading or editing – to suit your needs or your budget.

 

Proofreading – for correct and consistent details.

Proofreading is about making sure all the nitty-gritty details are right before final publication.

Basically, I look at every letter, every comma, every space… everywhere. Spelling, grammar and punctuation?  Of course. But that’s just the start.

Names, numbers, dates: are they correct and consistent? Heading style, size, colour: are they the same throughout? Contents, indexes, captions and links: do they match what they’re connected to?

The ‘proofreading only’ option is suitable if you’ve already had the content approved, or you are very confident at writing.

 

Editing – to help you speak clearly to your customers.

Editing is about the bigger picture – helping readers to understand what you mean as clearly as possible.

I make sure your writing is in a logical order, is easy to read, and has wording suitable for your audience. I work with you to understand important information about your business and your clients. That’s the personal bit – because there’s only so much a computer can do.

As well as advising on all that, I’ll proofread your document too. Editing is like a two-in-one ‘health check’ for your business writing.

 

Why does it matter so much?

You don’t know what your potential clients are thinking when they look at your website or other business writing. If they notice a mistake, it proves that you didn’t get your work checked properly. That’s not a good impression to give.

It’s fine not to be great at spelling or grammar. No-one expects you to be an expert on everything, so don’t worry about it – just send for Pernickety Kate!

 

It’s cheaper than you may think.

Think about what you charge for one of your own products or services.

Here’s the thing – for most businesses, if proofreading or editing stops you losing just one paying customer in the long-term, it’s pretty certain that you’ll have covered your costs.

It’s that simple.

Still not sure? Take a look at my prices or check out the FAQs.

Can you spot the mistakes?

Party Balloons

Balloons always cheer up an event. But this high-end party supplies business can’t afford to celebrate just yet. How many mistakes can you spot in their web copy in the black box below?

Posh Partywear

Were experts at partys, we’ve been in the business for over 20 year’s and we still love  what we do. we have arrange of up market party supplies from personalised ballloons to banners, and luxury candles.. With are unrivaled knowlege we can help you find exactly what your looking for, get in touch today and lets get the party started!

 

You may not notice all the problems in your own business writing, but you can guarantee that some of your clients will! There are at least eighteen mistakes in the box above – did you spot them all?

To be honest, even if proofreading corrected all the mistakes, this would still not be a good piece of business writing. Want to know why? You can find out more in Pernickety Kate’s blog, or just email and ask!

Be remembered for your message, not your mistakes.

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