The right tone for the right readers

The right tone for the right readers

Here’s a true story. I enjoy using a well-known social media site, and I accept that, in order to benefit from its free worldwide networking opportunities, I will have to put up with seeing adverts. Once, I actually bought something! Of course, the ads are carefully...
Typos – the maths behind why they matter

Typos – the maths behind why they matter

Humans have been making blunders in writing ever since they first put chisel to stone or pigment to papyrus. And I mean all humans – even professional writers and editors. The difference nowadays is that the blunders can be seen around the world within nanoseconds of...
Proofreaders – can we fix it?

Proofreaders – can we fix it?

The man who comes to service our boiler (a delightful chap) has a touching faith in my ability to understand its inner workings. Without fail, and with no encouragement, he will launch into a detailed description of in-flow, out-flow and carbon monoxide ratios,...